.Akshali Shah, Executive Director, Parag Dairy FoodsNew Delhi: Parag Milk Foods has actually increased its own whey healthy protein line under the Avvatar label, along with a concentrate on personalization of the items for the customers as part of its own new advertising and marketing approach, Akshali Shah, corporate supervisor at Parag Dairy Foods stated in a discussion with ETRetail.With this development as well as desires of the group increasing at a 30-35 per cent CAGR, it targets to obtain a 20-25 percent market cooperate this group by 2027-28. The provider has actually presently established its own whey healthy protein production resource in Pune, Maharashtra which provides it a competitive edge as well as strengthens its own market position, Shah shared.The company has spent approximately Rs 300 crore in establishing and increasing its whey protein production capability.The whey healthy protein classification, which currently contributes 7 percent to Parag's overall revenue, is expected to contribute 15 per cent in the following 3-4 years. Currently, concerning one-third of the firm's whey healthy protein sales come from e-commerce platforms, offering it an all over the country reach.To deal with the youth and also gym-goers and further maximize the developing demand, Parag Dairy Foods prepares to distribute its own products with modern-day profession outlets, specialized whey healthy protein stores, and also online networks, making sure omnichannel availability.This aggressive development target is likewise supported by the provider's influencer-driven advertising and marketing initiatives and its own durable distribution system, that includes over 35 depots and also a strong visibility in both traditional as well as digital retail.As per the business's Q1 FY25 governing improve, the organization possesses a system of ~ 6200 suppliers as well as 682 incredibly stockists. It likewise has an existence in 4.6 lakh retail contact points and also intends to reach 13-15 lakh touch points through 2027E.
Published On Sep 30, 2024 at 09:52 AM IST.
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